People driven by ideas are typically intuitive and imaginative creative thinkers bursting with ideas. They love to focus on the future and the big picture. They skillfully discern trends, patterns and opportunities. Their holistic perspective helps them synthesize solutions using a fluid, radiant style of thinking based more on guesses, approximations, and hunches than on facts. They experiment, invent and don’t mind taking risks to activate an idea that they love. They relish and drive change.

People oriented toward other people tend to be friendly and talkative. They enjoy working and spending time with others. They value belonging and easily adapt and compromise when they feel loyal to a group. They are spontaneous and emotional. They pay attention to their feelings and the feelings of others in the group. Some categorize them as “touchy-feely”.

People who gravitate toward systems and processes tend to be hands-on and grounded in reality. Typically, they are neat and organized. They enjoy bringing more structure and order to the world using rules, efficient processes, and reliable systems. They usually construct detailed plans before taking action. Then they progress step-by-step through the plan until they achieve the desired outcomes and results.