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The Innovation Culture Transformation Method

How do you generate a lasting culture of innovation? Thinkergy created CooL

to reveal what an organization already has and what’s needed, for extensive

long-term cultivation of innovative thinking.

Learn how to design, develop and launch the solutions of the future.

CooL gives you innovation audit and diagnosis tools to understand the obstacles of organizational innovation in your firm, and then provides you with a robust stage model plus a set of individualized action ideas and innovation measures to successfully accomplish a CooL change.

"The Innovation Economy represents the largest future threat or opportunity for your career or business – depending on whether or not you prepare for it."

–James Canton

Why Cool Creativity UnLimited?

In times of the innovation economy, many companies realize that they need a creative change to survive and avoid creative destruction. It’s innovate or die. They realize that they need to become an innovation leader in their industry to thrive in the innovation economy and achieve sustainable revenue and profit growth.
Innovation cool creativity

The 8 Phases of a CooL Change

“The world hates change, yet it is the only thing that has brought progress”, noted the famous US inventor Charles F. Kettering. With over 200 patents under his belt, he surely knows. Most people don’t want to change, even if it means that their job or their company may become extinct dislike the dinosaurs. That’s why Thinkergy makes organizational innovation change CooL, energetic and fun.
The 8 Phases of a CooL ChangeThe 8 Phases of a CooL Change for mobile

The 8 Phases of a CooL Change

With our “8 Phases of CooL Change”, we have adapted a well-established organizational change model that gradually infuses more change over time until the objective is achieved: to build a creative company and build an innovation culture. Moreover, our innovation audit and innovation transformation plan makes sure that only those factors and areas need to be changed that prevent you from realizing your full innovation capacity and becoming an innovation leader.

cool change phase 1

Notice an urgent desire, pain or challenge that gives the impetus for innovation transformation. What’s the “Aha” or —more likely— “Ouch!” that makes you want to change?

cool change phase 5

Promote and intensify collaboration and communication inside and outside the firm.

cool change phase 2

Do an innovation audit to find out what’s wrong.

cool change phase 6

Start building momentum for a creative culture change.

cool change phase 3

Align the leadership team behind the goal to re-build a creative company and creating a culture of innovation. Moreover, start developing authentic creative leaders.

cool change phase 7

Evolve a full-fledged creative culture and adapt internal structures, processes and systems to fit to your new organizational focus on creativity and innovation in business.

cool change phase 4

Secure senior leadership commitment of time, money and efforts before starting the main innovation transformation project.

cool change phase 8

Introduce innovation initiatives and more changes to anchor the new innovation culture in your firm.

Who does it work for?

CooL – Creativity UnLimited targets companies that are in one of the following six situations that provide them with an impetus for a CooL change

genius journey C-LEVEL TOP EXECUTIVES profile
Me Too Limited

A long term copy cat company moving
towards the verge of extinction.

The Ideator
Behemoth Inc.

A large listed corporation with a slowly declining
revenue trend.

gnius journey creative entrepreneurs
Internationalize Plc.

A locally listed bluechip company
planning internationalization.

thinkergy profile 4
New Generation Ltd.

A family business in succession.

thinkergy genius journey profile 5
Creative Agency Limited

A firm in the creative industries
that has lost its creative mojo.

thinkergy genius journey profile 6
Stiffled Ltd.

An established business ready to re-infuse
an enterpreneurial, creative culture


Our interactive training programs are created by Dr. Detlef Reis (Dr. D), an expert in the field of business creativity and innovation.
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Our innovation projects are customized based on our innovation methods; adapted for your organization and focused on specific challenges.
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We believe that creativity and innovation are essential catalysts for positive change. That’s why we want you to be part of Thinkergy.
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Thinkergy led a multidisciplinary team from BMW’s Research & Innovation Center in Munich, in an X-IDEA Innovation Project aimed at developing new concepts for the interiors of their luxury cars for Asia.