In the first half of the 21st century, creativity and innovation rule the business world. Leading business thinkers and futurists agree that the prosperity of individuals, companies, and economies alike will depend on their ability to innovate and create meaningful new value propositions.
Now wouldn’t it be great to have an easy-to-read guidebook at hand that contains the key concepts related to creativity and innovation? Look no further.
Why read “The Executive’s Guide to Innovation”?
“The Executive’s Guide to Innovation” equips you with the essential domain know-how. The book enables you to talk about crucial innovation concepts confidently. More importantly, the book empowers you also to walk your innovation talk and to make tangible contributions to your organization’s innovation efforts. So, are you ready to get creative, innovate, and lead innovation initiatives?
