The Know How of Wow

The prime system created by Thinkergy for reliably producing creative, innovative and actionable ideas.

Learn how to design, develop and launch the solutions of the future.

X-IDEA is Thinkergy’s Know How of Wow! A proprietary innovation method that helps you produce more meaningful, innovative ideas and results. By following our systematic thinking process you will discover new insights, develop fresh ideas, and create innovative solutions to any challenge.


Developed, tested and refined by Dr. D and Thinkergy for over a decade, and utilized by some of the top multi-national brands in the world, the X-IDEA Innovation Method consists of five main process stages:


The 5 Stages of X-IDEA

Using powerful Xploration tools (such as power questions, perspective shifts, visualization tools like concept mapping, and reality checks) you will gain novel insights on your challenge. The result of Xploration is a deeper understanding of what really is the problem — or opportunity — you face.

Here we unleash our minds to Ideate and Imagine a high quantity of raw ideas for your challenge. We do this by engaging a series of powerful Thinkergy Creativity Tooks, classic creativity techniques (such as Brainstorming, Random Word, or Metaphors), and special facilitation methods.

In the third stage we Discover intriguing raw ideas that were initially created and Develop those into more meaningful, relevant ideas for your challenge. Our specialized Thinkergy Development Tools (such as Get Real, Yin and Yang, or Ding Dong) systematically lead our clients from initial ideas to refined, pitchable concepts quickly and effectively.

Developed idea concepts are then evaluated using Evaluation Tools (such as Balance Sheet or Plus, Minus Interesting). Idea Enhancement Tools are applied to mitigate or eliminate all any negative aspects. Finally, the most relevant, promising ideas with high idea potential and implementation feasibility are selected.

It takes Action to bring your best ideas to life. Here focus first on the Act of how to effectively sell the value and key benefits of your idea to critical supporters (such as superiors or possible financiers). Then, direct the support gained towards Activating your ideas by specifying key parameters in a project activation plan.

The X-IDEA® Innovation Toolbox

The X-IDEA Toolbox initially contains 132 different tools. While walking you through the five process stages of the X-IDEA Innovation Method, we select the most appropriate thinking tools and creativity techniques from our X-IDEA Tool Box for your specific project. These may be popular and well-known techniques such as Brainstorming, Rapid Prototyping, Observation or Concept Mapping coupled with selected proprietary X-IDEA Tools that we have created and successfully tested in our ideation projects.

Some of X-IDEA’s Unique Features

There is so much more to X-IDEA than meets the eye!

In the design of X-IDEA, we included a number of special features that both make going through an innovation project seem well-structured yet fun for the project participants. More importantly, Thinkergy elevated these special design features into an easy-to-learn “cheat-note system” that enables our X-IDEA Innovation Guides to maneuver the complexities of a messy innovation project with confidence and ease.

"X-IDEA is like Design Thinking on steroids!"

– Former Apple employee under Steve Jobs

X-IDEA Usage

X-IDEA is designed to produce meaningful innovation results for the full spectrum of modern-day innovation types.


Do you want to set-up a new process from the scratch? Or do you want to fix a bugged, bloated process that causes errors, delays and money? X-IDEA enable you to (re-) design lean, fast and effective processes for your business.


Designing meaningful innovative products —or significantly improving on features of existing products— is what great Product Innovation is all about. X-IDEA caters to all types of products — FMCG, high-tech, food & beverage, industrial, just to name a few.


Many 21st century economies are driven by businesses in the service sector. Service innovation focuses on improving the services offered by a firm, be it in creating brand-new services or taking the quality of existing services to a whole new level.


How can you stage memorable, personal, sensory appealing experiences for your priority customers? How can you create special moments that live on in consumers’ minds and want them to come back to you? Design ideas to boost the experience of those who enjoy your value offerings.


Every major problem or need of a wider consumer segment or of one of your premium client is always an opportunity for you to surprise them with an innovative solution. X-IDEA Solution Design Projects show you how to turn problems into profitable growth opportunities.


Network Innovation Projects aim to provide you ideas for the challenge: How may we use virtual and real networks and partners to leverage the value deliverables that we offer to the market, and multiply our revenues and profits?


How else might we get paid for the value deliverables that we offer? Resolve this challenge in a Business Model Innovation Project and journey stage by stage through X-IDEA to generate ideas on how to creatively monetize your value offerings.


Go through a intensive strategic innovation project to develop a strategic road map with meaningful strategic actions that will set your business up for sustainable, profitable growth. Discover and conquer uncontested future market space based on foresight, proaction and individualization.


A great product gets even more valuable if it is wrapped in an appealing packaging. X-IDEA helps firms not only to design Wow products, but also to come up with unique, sensory pleasurable packagings.


Surprising, witty or clever promotion or advertising campaign make great products, services or brands even more intriguing. X-IDEA Promotion Design Projects create buying desire or inspire people to follow through on a desired course of action.


Strong brands enjoy higher margins as customers are willing to pay more for well-branded goods and services. Build-up brand equity by using X-IDEA to (re-)design emotionally intriguing brands for your company and its products or services.


Last but not least, X-IDEA is also ideally suited for social innovation projects — be it creating solutions to right a wrong or to prevent the end of something good, or helping a NGO to resolve an important challenge.


We offer our clients three delivery routes to our Wow Know-how, each one catering to different client needs and budgets: Training, Projects and Licensing.

X-IDEA Training

The most common entry point to X-IDEA is booking one of our highly energetic X-IDEA Training Courses to train key members of your company or organization in the Know-How of Wow.

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X-IDEA Projects

Whatever innovation project you want to pursue — book a X-IDEA Project, and we and our creative tool kit enable you to innovate and quickly get systematic innovation results.

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X-IDEA Licensing

For large or multinational corporations with more comprehensive and regular innovation needs, the best way to get repeated innovation results may well be to insource our X-IDEA expertise.

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New Design Concepts For Asia

Thinkergy led a multidisciplinary team from BMW’s Research & Innovation Center in Munich, in an X-IDEA Innovation Project, aimed at developing new concepts for the interiors of their luxury cars for Asia.